China’s 2022 smartphone shipments are the lowest in 10 years.
Android handset maker Vivo was the best-selling brand for the year, with a market share of 18.6%. However, its total shipments fell 25.1 percent year-on-year.
Honor ranked as the second best-selling brand, with shipments growing over 34%, despite a low base.
Apple Inc ( AAPL.O ) was the third best-selling phone brand in 2022, tied with Oppo.
Apple’s overall sales fell 4.4% year over year, broadly outpacing the market downturn.
In Q4, despite being the best-selling brand in the three-month period, iPhone sales were still down year-over-year, due to supply chain disruptions due to worker unrest at manufacturer Foxconn’s plant in the city of Zhengzhou. The problems got worse. Anticipated demand, the researchers wrote.
Tighter COVID-19 controls in China, which accelerated in many cities in the spring of 2022, weighed heavily on its economy, which last year fell to its worst level in nearly half a century.
The decline in smartphone sales in China reflects the sector’s performance globally. According to IDC, in 2022, global smartphone shipments will reach 1.2 billion, the lowest since 2013 and a decline of more than 11 percent year-over-year.